Job Openings

Marketing Programs Specialist

Job #:	6709-SD
Job Title:	Marketing Programs Specialist
Location:	NL-Eindhoven
% Travel:	25% to 50%
Area of Interest:	Marketing Programs Specialist

Job Summary

An opportunity now exists at The MathWorks Benelux office in Eindhoven for a marketing professional with responsibility for planning and implementing campaigns across a wide range of industries and application areas in Benelux plus supporting Central European and broader Pan European projects and activities. The position is suitable for an individual with experience in coordinating direct marketing campaigns in a fast-moving B2B environment.

The role requires working closely with other members of the Central European Marketing team and the Sales team / Applications Engineering team locally to develop programs to support local Benelux goals.

Responsibilities

• Build and implement program/seminar plans including schedules, budgets, and lead forecasts to support sales revenue targets for Benelux
• Execute Marketing programs including arrangement of all logistical aspects 
• Ensure that activities are completed on time and on budget and meet quality expectations
• Partner internally with others to successfully plan and implement email and direct mail promotions
• Focus on the Public Relations activities
• Support Advertisement planning
• Work together with local Sales, Application Engineering and the CE Marketing team collegues plus the  international Program Marketing group to ensure a permanent improvement of the content and delivery of seminar and partner programs
• Develop, implement, and refine processes and standards to ensure that the seminar program runs smoothly
• Monitor, report, and analyze program results and success metrics to identify trends and opportunities, and make program adjustments

Qualifications

• 4+ years of  experience in event marketing for the B2B industry (successfully planning, executing and measuring the effectiveness of lead-generating programs i.e. direct mail, seminar, participation in conferences, etc.)
• Project management skills
• Lead/contact management experience (lead follow up processes)
• Strong communication skills, fluency in Dutch, French and English (German language sklills are desirable)
• Experience in vendor coordination desirable
• Knowledge in Partner Programs is an advantage
• Expeirence with Web Marketing desirable ( Search engine, blogs, keyword searches )
• Experience in webadvertisement a plus
• Experience in international high tech industry is preferred
• Knowledge of software industry is desirable
• Strong Excel expertise is required (Pivot table)
• CRM Software tool expertise is desirable 
• Strong team player
• Travel felxibilty required