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General Motors Executive Delivers Keynote at The MathWorks International Automotive Conference 2005


Automotive Manufacturers, Suppliers, Customers, and Industry Experts to Discuss Successful Applications of Model-Based Design


CAMBRIDGE, United Kingdom. - (20 Jun, 2005)

Who:  The MathWorks, the world’s leading developer of technical computing software for engineers and scientists in industry, government, and education. 

What:  The MathWorks International Automotive Conference (IAC) 2005, which provides a forum for manufacturers and suppliers and MathWorks industry experts to exchange ideas, discuss innovative technologies, and highlight successful implementations of Model-Based Design with MATLAB ® and Simulink ®.

Where/When:   IAC will be held at the Hyatt Regency, Dearborn, Michigan, June 21-22, 2005.

The MathWorks fifth annual International Automotive Conference will feature customer presentations on the successful implementation of Model-Based Design with industry-standard software MATLAB and Simulink, as well as sessions and master classes taught by experts from The MathWorks.  Over three hundred conference participants from around the world are expected to attend the event.

This year’s keynote address “Math-Based Design and Engineering at General Motors” will be delivered by Larry Burns, Ph.D., vice president, research & development and strategic planning, General Motors Corporation.  With more than 35 years of experience at GM, Burns oversees advanced technology and innovation programs and also is responsible for the company’s product, capacity, and business plans.

As part of the program, customer presentations will highlight the ways The MathWorks Model-Based Design offers significant time and cost-savings by reducing engineering time to enable faster vehicle production.  MathWorks customer presenters include representatives from Argonne National Laboratory, Continental Teves AG & Co. oHG, Cosworth Technology Inc., DaimlerChrysler AG, Delphi Corporation, Ford Motor Company, General Motors, IAV Automotive Inc., Jaguar Cars Ltd., Siemens VDO, and Visteon Corporation.

Attendees can also take part in master classes and presentations led by MathWorks experts on topics including:

  • Automatically Generating Production Code for Control Systems
  • Fixed-Point DSP Modeling, Code Generation, and Verification for FPGAs
  • Advanced Programming Tips and Techniques for MATLAB 7
  • Developing Video and Image Processing Applications in Simulink

For more information on IAC and to register, please visit The MathWorks Web site: www.mathworks.com/iac.


About The MathWorks

The MathWorks is the world's leading developer of technical computing and Model-Based Design software for engineers and scientists in industry, government, and education. With an extensive product set based on MATLAB® and Simulink®, The MathWorks provides software and services to solve challenging problems and accelerate innovation in automotive, aerospace, communications, financial services, biotechnology, electronics, instrumentation, process, and other industries.

The MathWorks was founded in 1984 and employs more than 1,400 people worldwide, with headquarters in Natick, Massachusetts. For additional information, visit www.mathworks.com.

MATLAB, Simulink, Stateflow, Handle Graphics, Real-Time Workshop, SimBiology, SimHydraulics, and xPC TargetBox are registered trademarks and SimEvents is a trademarks of The MathWorks, Inc. Other product or brand names are trademarks or registered trademarks of their respective holders.

Press Contacts

Debbie Crinson
The MathWorks Ltd.
Matrix House
Cambridge Business Park
Cambridge, CB4 0HH
UNITED KINGDOM
Phone: +44 (0) 1223 226722
Fax: +44 (0) 1223 226710
E-mail: Debbie.Crinson@mathworks.co.uk
Text 100
5 Albion Court
Galena Road
London
W6 0QT
UNITED KINGDOM
Tel: +44 (0)20 8846 0700
Email: londonthemathworks@text100.co.uk

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